Machine Learning Applications for Strategic Marketing and Customer Engagement

Abstract

Machine learning (ML) has emerged as a powerful tool for enhancing strategic marketing and
customer engagement strategies in the digital age. This paper explores the diverse applications of
ML in marketing, ranging from predictive analytics and personalized recommendations to
sentiment analysis and customer segmentation. By leveraging vast amounts of data and
sophisticated algorithms, ML enables marketers to gain deeper insights into customer behavior,
optimize marketing campaigns, and deliver tailored experiences that resonate with individual
preferences. This paper provides an overview of key ML techniques and their practical
applications in strategic marketing, highlighting the transformative impact of ML on enhancing
customer engagement and driving business growth.